Nov 20, 2020
As one of the Top 20 Business Law Podcasts
to listen to, call 760-784-9109 or email me from our contact page
if you have a question. We’ll
answer it on the show!
When it comes to pitching
business reporters, Falk says you have to think like one of them.
“The reporter is thinking, ‘What does my audience care about?’
Whether it's readers or listeners or viewers, what they care about
is saving time, saving money, and making
money.”
Taken a step further, you should
employ the basic tool in the reporter’s kit: The Five
W’s.
- WHO do you want to read the
story?
- WHAT do you want that
person to think about and do? Use your service, buy your product,
go to your website, visit your location, make a phone
call?
- WHEN is the information
timely?
- WHERE should the news appear --
in the general news or a special interest platform?
- WHY should anyone care about
what you have to say? How does your insight, product, service help
an individual, a business owner, or a company to save time, save
money, or make more money.
Other tactics Faulk considers
indispensable for attracting business, growing audience, getting a
favorable message out:
- Networking: Align yourself with like-minded
groups.
- Develop a media profile: It’s not your bio or
CV, but it's very tailored to the interests of the five W's. Give
your contact information, three to five sentences that broadly
describe your background and what it is that you do, then you have
three to five bullet points that are more specific about the kinds
of services that you provide.
- Think
about three to five issues or hot topics that people really need to
know more about.
- The
last part is a quote, something about 50 words that gives an idea
of what it would be like for the reporter to talk to
you.
- Have
a web presence: When the visitor comes to the website, they should
feel that there's a connection and that the person understands what
is their situation, what is their problem, and that this is the
solution.
- Your
LinkedIn profile confirms you are the person that you say you
are.
- Have
a newsletter.
Falk is offering listeners 20
minutes of consultation and guidance on your media profile
absolutely free, so be sure to check her website.
Get your copy of the
Go Legal Yourself eBook FREE when you get the APP from your APP
Store and also get my latest book “Go Own Yourself” which is
available on Amazon from this
link.
Contact Janet Falk
Janet L. Falk
Website: www.janetlfalk.com
(212) 677-5770
Contact the Queen of Business
Law
Kelly Bagla, Esq.
Go Legal Yourself
One of the Top 20 Business Law Podcasts
to listen to.
GoLegalYourself.com
Email us from our Contact Page
760-784-9109